SHAKE UP THE NIGHT
CLIENT
Monkey Shoulders
WHAT WE DID
BRIEF
29Rooms: Lost & Found is a collaborative endeavour featuring 29 interactive spaces designed in partnership with artists, creators, and the community. These immersive spaces form a unique world, offering everything from workshops and cosy sleep zones to Instagram-worthy dens, as well as a fully licensed café and bar. Our team was commissioned to conceive and craft a brand room for Monkey Shoulders.
CONCEPT
A night out in Singapore can feel repetitive, going to the same haunts, dining and drinking the old way, going over the same conversations, and making do with the same passive entertainment. Entrusted by Monkey Shoulders, we were tasked to shake up the night, rewrite the rules of partying and embark on a night out unlike any other.
We took shaking up the night literally and transformed Monkey Shoulders brand room into a shaking cocktail mix. Entering the room through whiskey slides, play interactive drinking games, blend your cocktail mix with random ingredients and enjoy the night on ice cube furniture. It’s a reinterpretation of the cocktail mix, but we keep it monkey.
