PRUDENTIAL PRULAND
CLIENT
Prudential Singapore
WHAT WE DID
BRIEF
The Singapore FinTech Festival (SFF) holds the distinction of being the world's largest FinTech festival and serves as a premier knowledge-sharing platform for the global FinTech community. Prudential Singapore entrusted us with the task of designing an exhibition booth that not only reflects their grand sponsor status but also effectively showcases their extensive ecosystem of digital services.
CONCEPT
People make decisions at crossroads daily that determine all aspects (physical, mental, emotional, social and financial) of their wellness. Knowing what decisions to make and how to make them requires a tectonic shift in their understanding.
To raise the Prudential brand above the numerous blockchain companies in Singapore Fintech Festival, we present PRULand as a crossroad of service and technology to help people understand how they can get the most out of life. PRULand is not just an ecosystem of services; it is the web3 ecosystem for the next generation.
