KEYS TO THE KINGDOM
CLIENT
Royal Salute
WHAT WE DID
BRIEF
In partnership with Access Communications, we conceptualise a private celebration for Royal Salute's 30-year-old blended Scotch whiskey, our challenge is to craft a distinctive and imaginative experience that honours the brand's storied heritage and lasting legacy while aligning seamlessly with the theme of 'Keys to The Kingdom.
CONCEPT
The event's theme, "Keys to The Kingdom," sparked a series of captivating ideas with a chain reaction. It begins with the golden keys from registration that lead our guests towards a range of "kingdom surprises", each packed with its unique array of content and gifts. Guests are guided to the olfactory scent bar, where each of their keys carry a secret ingredient for a unique blend using Royal Salute 30 Years.
