29ROOMS: SNEAK PEEK
CLIENT
Refinery29 & Vice Media Group
WHAT WE DID
BRIEF
29Rooms: Lost & Found is a collaborative endeavour featuring 29 interactive spaces designed in partnership with artists, creators, and the community. In its efforts to promote the event, we were tasked to create a sneak peek event with Design Orchard, leveraging the retail space and its purchase promotions.
CONCEPT
We develop an engaging teaser event for the first-ever 29Rooms experience in Asia. Our goal for this sneak peek event is to push for an exponential increase in ticket sales and event awareness. Staying true to the essence of 29Rooms, we collaborated with artist Benedict Yu, along with his silver floral installation, Rebirth.
Silver flowers are hidden throughout the space, within the foil pipes and distorted within the mirrored platforms. By discovering all of the hidden flowers, participants can pick a blind box and stand a chance to win 29Rooms tickets and various 29Rooms related accessories.
