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1664 PRESTIGE CHRISTMAS
CLIENT
Kronenbourg 1664
WHAT WE DID
BRIEF
The 1664 Prestige unites the delicacy of champagne and the ease of beer in a glass. Simplicity & elegance with added focus on celebratory occasions. Together with Access Communications, we created a Christmas celebration for 1664, giving toast to this exclusive and innovative French beer and to the extraordinary in the everyday.
CONCEPT
Embrace the futuristic cyberpunk aesthetic with a party theme inspired by films like Blade Runner or Cyberpunk 2077. We aim to create a neon-lit Christmas atmosphere with neon lights, graffiti art, and urban cityscape backdrops. Guests to enjoy 1664 beer in glowing glasses or bottles while appreciating the modern and sleek aesthetics.
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